SERVICES
studio-842 helps brands build stronger products, stronger teams, and stronger product foundations.
HOW I HELP BRANDS
Choose the right direction through Collection Strategy & Development.
Build the capability to execute it through Product Development Leadership.
Continue innovating for the future through Brand-Building Capsule Collections.
SERVICES
Collection Strategy & Development
Identify commercially viable product opportunities, strengthen existing assortments, refine core products, and develop collections that combine creative vision, technical expertise, responsible materials, circular design, and long-term business value.
Typical Projects
New brand launches
Product strategy
Collection development
Collection refinement
Category expansion
New product opportunities
Product Development Leadership
Build the product development foundations that enable consistent fit, efficient execution, scalable growth, and long-term product quality.
Typical Projects
Fit & sizing systems
Product standards
Product development process optimization
Product calendar optimization
Supplier strategy & expansion
Sustainable sourcing strategies
Brand-Building Capsule Collections
Design purposeful capsule collections that explore new materials, sustainable production methods, and circular design concepts while introducing innovative ideas that can shape future collections.
Typical Projects
Sustainable material innovation
Circular product innovation
Upcycled collections
Artisan collaborations
Locally produced collections
HOW I WORK
Every engagement follows the same philosophy.
Refine the product.
Build collections that are commercially relevant, technically sound, and true to your brand.
Build the systems.
Create the fit, sizing, product development, and supplier foundations that allow your team to grow with confidence.
Drive innovation.
Introduce new materials, circular thinking, and purposeful capsule collections that shape future product development.
SELECTED CASE STUDIES
Parade
Building the Product Foundation from the ground up
I joined Parade during its first year to build the product foundation from the ground up. I designed, developed, and launched the company's original underwear, bralette, and underwire bra collections while establishing the grading philosophy, fit blocks, base body specifications, sizing systems, and customer-facing size charts that created a consistent fit across the entire assortment.
Every product was developed through extensive fit sessions, wear testing, and material development to ensure exceptional comfort, durability, and consistently low return rates. Together, these foundations helped establish customer confidence in Parade's colorful, size-inclusive basics while creating a scalable platform for future product development.
The original collections contributed to more than 100,000 new customers, $9 million in revenue, and 600,000 units sold during the company's first year. Parade later surpassed $50 million in booked revenue, reached a $200 million valuation, and sold more than 6 million pairs of underwear, demonstrating the commercial value of investing in strong product foundations from the very beginning.
Beyond the core collection, I collaborated with the Design Director on the concept development for the Parade × Zana Bayne capsule collection and led the product development through production, introducing innovative cactus leather accessories as part of an experimental capsule collection.
Key Contributions
Underwear collection launch
Bralette collection launch
Underwire bra collection launch
Fit, sizing & grading systems
Product standards
Parade × Zana Bayne capsule collection
Kiki de Montparnasse
Building Product Excellence for a Luxury Brand
Partnered with Kiki de Montparnasse to restructure the product development process and team, creating a more efficient and effective way of developing luxury lingerie and ready-to-wear collections. I established technical documentation, refined fit across the collection, trained a new manufacturing partner in Mexico, and collaborated with local and international factories to improve product quality and execution.
I expanded the brand into new ready-to-wear categories including luxury T-shirts, shorts, bralettes, and sunburst pleated jumpsuits. I also led the technical development of the Cage Collection, translating the original creative concept into a production-ready collection through refined construction, fit, and execution. In addition, I developed a technically complex French lace lingerie collection requiring innovative grading solutions due to the fixed-width lace panels.
The collections contributed to increased sales, stronger customer loyalty, and significant editorial and celebrity exposure, with pieces worn by Natalie Portman, Madonna, Janet Jackson, and other high-profile clients.
Key Contributions
Product development process optimization
Team & workflow optimization
Factory training & supplier development
Collection refinement
Category expansion
Luxury product development
Oddobody
Strengthening Product Development for Sustainable Growth
Partnered directly with the founders to strengthen Oddobody's product development capability while supporting the brand's continued growth. I restructured the product development process, established a product development calendar, and expanded the company's sourcing capabilities by introducing a new manufacturing partner in Peru while identifying and developing a new factory partnership in Portugal to produce an organic cotton mesh collection.
Across the collection, I refined the core assortment, aligned fit and rises across product categories, expanded sizing through XXXL, and developed new products including woven pajamas, a core string thong, organic cotton mesh lingerie, and innovative 100% cotton swimwear. I also sourced new fabrics and materials that strengthened the brand's commitment to natural fibers while improving supplier flexibility and long-term product quality.
Key Contributions
Product development process optimization
Product calendar optimization
Supplier strategy & expansion
Fit & sizing systems
Category expansion
Sustainable material innovation
Skin
Reinventing Natural Fiber Essentials
Partnered with Skin to refine and expand its intimate apparel collection while introducing innovative natural-fiber solutions across core product categories. I identified new product opportunities, refined fit and hardware, aligned the core assortment, reduced SKU complexity, and ensured every style served a clear purpose.
Alongside the core collection, I designed a limited-edition Pima cotton capsule inspired by the sensual simplicity of the brand's early years, reimagining cotton as a luxurious and desirable material. The collection was selected by Net-a-Porter. I also developed seamless organic cotton-TENCEL™ intimates that delivered gentle smoothing similar to lightweight shapewear, along with raw-cut invisible cotton underwear that challenged conventional synthetic solutions.
Key Contributions
Collection strategy & refinement
Category expansion
Fit refinement & product standards
SKU optimization
Sustainable material innovation
Limited-edition capsule collection
studio-842
Exploring Circular Product Innovation
Designed and developed an original limited-edition collection created entirely from vintage garments, transforming existing materials into contemporary pieces through thoughtful design and craftsmanship. The collection explored circular product innovation, local production, and upcycling as a creative design methodology, demonstrating how purposeful capsule collections can introduce new ideas that shape future collections.
Key Contributions
Upcycled collections
Circular product innovation
Sustainable material innovation
Artisan collaborations
Locally produced collections
LET'S TALK
Whether you're building a new collection, strengthening your product development capability, or creating space for purposeful innovation, I'd love to learn more about your goals.
Schedule a complimentary 30-minute discovery call.